When I first started in real estate, our manager required us to submit a weekly report.
I’m very sure not everyone took it seriously. Some would just put random names and numbers. hahaha!
But I was a fresh graduate then, with no experience and no network — but as a BS Math major — I took the numbers seriously. 😅
Looking back now, I didn’t realize it then, but that simple reporting system ended up helping me build consistency in my work for many years.
Even later on, when I was already a manager at Alveo and no one was asking me for a report anymore, I was still tracking my own numbers. I had my daily planner with one page per day so I could easily track my points and activities.
The original metric system was simple:
20 points per day
• 1 point – every call
• 7 points – face-to-face meeting
• 20 points – viewing / tripping
Then mix and match to get 20pts per day. I feel that whoever designed that system clearly understood sales. The numbers were attainable but also focused on real selling activities — actual client interaction.
Over time, I made a few small tweaks of my own.
20 points per day.
100 points per week (5 days).
My version looked like this:
• 1 point – every call, text, or email reply per client
• 7 points – face-to-face meeting (not at the showroom)
• 20 points – viewing / tripping
• 100 points – if a client reserves a unit (which means… that’s it for me for the week 😅)
I also added one important rule:
No carry-over points.
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On days when I didn’t have a client scheduled to visit the showroom, I would call friends, family members, even friends of family, and ask them to drop by.
I would tell them honestly:
“Punta ka dito please — magpapractice ako magpresent.”
Kahit mommy at daddy ko na may dalang friend or relatives, hindi nakalusot. Hahaha. “Ma sa glorietta na kayo maglunch ni Uncle, tapos daan kayo sa showroom, manning ako!”
They would come to the showroom, listen to my presentation, ask questions, and sometimes give feedback. I would also tell them to keep me in mind if they had relatives or friends who might be looking for property.
So under my metric system, that already counted as 20 points for the day, because it was still a presentation or viewing.
At the time, I simply thought I was practicing.
What I didn’t realize was that I was also building something else — relationships and a referral network.
Years later, some of those same people would introduce me to family and friends who were actually looking to buy property.
Sometimes very random messages like:
“Nasa BGC ka ba? May tito ako here from the US. Nandito kami sa Serendra for dinner. Gusto mo pakita yung showroom?”
Looking back now, those early “practice presentations” turned out to be more valuable than I thought.
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When we had manning days, I would sometimes pull several clients from the booth and bring them straight to the showroom.
Yun pa lang, more than 100 points in one day na. But I never counted those extra points for the rest of the week. Back to 0 ulit bukas.
The next day, I would still follow up properly.
Send emails.
Reply to messages.
Sometimes text first before calling.
1 point na yun per client kapag nakausap ko sila. 😅
At the surface, it looks like a sales tracking system.
But what it really created for me was consistency. Every day, I just had to show up and do the work.
Not every day leads to a sale. But if the activities are consistent, the results eventually follow.
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My brother Julius, who is also in real estate upto now, once told me that when he was just starting out, he thought the people who were selling a lot were simply lucky.
And I understand why it can look that way.
From the outside, it can seem like some people just happen to close more deals.
But when you look closer, hindi talaga luck.
It’s the result of showing up consistently and doing the small activities that eventually lead to bigger outcomes.
For me, real estate success is rarely about talent. yes, talent+hardwork will get you really far but it also usually about consistency.
Sometimes the simplest metrics are the ones that carry you the farthest.
The weekly reports.
The point systems.
The manning days.
The showroom presentations.
For those who started their career with a developer, they probably know exactly what I’m talking about.
Even now, I still strive to be consistent.
My personal KPIs are different today because we now have a much more complete ecosystem around real estate with askME.
But the principle remains the same.
Consistency — focused on the goal — is still one of the secrets that has kept me here after 20+ years in this business.
