When I was in college, I was part of a political party called Santugon. I ran for Batch Representative and was elected Batch President in my first and second year. I ended up serving two consecutive years.
Back then, our trainer and mentor, Maco, trained us for room-to-room campaigns (RTR), Q&A, and person-to-person contact (PTPC). One principle from those days stayed with me and, without me realizing it at the time, quietly shaped how I would work years later:
CPR — Consultative, Proactive, Responsive to the call of the times.
At the time, it was about student leadership. I didn’t know I would one day be practicing the same principles in real estate.
When I joined Alveo Land in 2005, the approach was very clear—and very structured. We were project-focused, and I had my metrics.
I handled Makati projects—Columns Legazpi Village, Senta, Lerato—and eventually became an omnibus seller representing all Alveo projects. I did booth manning, flyering, and newspaper inserts. I sent text blasts and email blasts filled with details: why Columns was a good investment, why now was the right time to buy in Senta, and the features and benefits of every preselling project I handled.
I did this consistently for about 15 years.
In 2017, when I gave birth to my youngest son, Marko, I took a leave from work. By then, I was already a Licensed Real Estate Broker, and I slowly began practicing broker work.
At first, I carried the same mindset with me. I still wanted to do well. I still wanted to stand out and give clients clear reasons why they should invest through me.
But—
Clients weren’t just buyers anymore. They were reaching out because they needed help selling a property, leasing it out, or managing it. And I noticed something simple but important: they were happy when I reached out—not because I was selling something, but because I could help.
Without realizing it, I had started practicing CPR again.
I was consulting more than pitching.
I was checking in before being asked.
I was responding to where my clients were in life—not just where the market was.
When we started askME in 2018, I was grateful that my partners, May and Mike, shared the same service-driven mindset. We genuinely wanted to help. Sometimes we were even too responsive—borderline reactive instead of proactive (nyahaha, that’s another story 😅). But the heart was there, and it was always client-first.
Today, when I meet clients who are looking to buy, my instinct is no longer, “What project should I sell them?”
It’s:
What do you need right now?
What are you really looking for?
When do you need it?
Where do you see yourself five or ten years from now?
How can I help you get there?
And when clients ask about a specific property in a certain area, I always ask if they’d like to see other projects in the same vicinity—so we can compare and they can make a choice that truly feels right for them.
I listen. I probe. I connect the dots—until the right property presents itself. Not because it was pushed, but because it fits.
Looking back, I realize I’ve been putting CPR into action all along—as a way of showing up for my clients, my work, and the call of the times.
